Stuck Inside of Mobile (Advertising) With the Memphis Blues Again
9/26
Mobile, Shaun Quigley
Imagine having Bob Dylan as your brand’s spokesman. For cents on the dollar.
Display advertising on the mobile web–or in-app mobile advertising–provides some of the richest opportunities for marketers to connect with consumers.
Here’s a mobile ad that converted me recently. And here’s why it worked:
1. Personalized to me based on a recent mobile search
2. Location-aware... read more
Are Rural Farmstands Faster Than Your Retail Business?
8/5
Mobile, Shaun Quigley
Each weekend in August, I cross the Chesapeake from Washington, D.C. to Delaware’s beaches. And on the Sunday return, usually hit up a farm stand to gather produce for Sunday dinner.
It’s rural. Really rural. No phone service. Just cornfields and cicadas.
This past Sunday, I stopped at Mason Farms to collect loot for this delightful salsa verde recipe.
Boy did they... read more
Facebook: A Place for Healthy Discussions
7/5
Mobile, Michelle Latta
A few years ago, psychologist Aric Sigman went out on a limb when he stated that the use of Facebook could lead to increased health problems. His theory was that the increased isolationism created by digital media could affect the immune system, possibly leading to heart disease, stroke and even cancer. What he didn’t take... read more